CANDLE FACTS

  • Surveys show that 96% of all candles are purchased by women
  • Candles are used in 7 out of 10 households
  • A majority of consumers burn candles for less than three hours per occasion
  • A majority of consumers burn candles between 1-3 times per week
  • Candle research indicates that the most important factors affecting candle sales are color, shape, and scent.
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